Tito`S Vodka

Fifth Generation Inc., the creator of Tito`s Handmade Vodka, is now a well-known name in the American spirits market. This brand, also called America`s Original Craft Vodka, started in the 1990s. It began in Austin, Texas, at the oldest legal distillery in the state.

Start and Growth

Tito’s Handmade Vodka began in the mid-1990s. Bert “Tito” Beveridge from San Antonio, Texas, set it up. Tito studied at the University of Texas at Austin. He got degrees in geology and geophysics. He first worked in oil and gas. Then, he turned to making vodka. He began by making flavoured vodkas for friends. This hobby became a passion. He then started Fifth Generation Inc.

Tito had to overcome many challenges. He learned distillation by himself. There was not much information on it then. He built his stills and tried many recipes. He worked until his vodka was perfect. He aimed to make a vodka smooth enough to drink straight.

The Vodka and How It`s Made

The vodka is made from corn. The brand uses a traditional pot still distillation. This method is often used for fine scotches and cognacs. It takes a lot of work but gives great results. They taste-test every batch of vodka for quality.

Simple and Iconic Packaging

The packaging is simple and authentic. It has a plain paper label and a copper cap. This makes it easy to spot. The brand focuses on vodka quality more than fancy packaging. It sticks to Tito`s belief in doing things well and at fair prices.

Growth and Success

Tito faced early problems, like getting money and distribution. But he kept going. He used his savings and credit cards. He built a small distillery on land in southeast Austin. He filled the bottles by hand. He took his vodka to local shops and bars. He slowly built a group of loyal customers.

Now, Tito`s Vodka is a best-selling spirit. It`s known for its clean taste and quality. The brand`s rise shows Tito`s strong dedication to his vision and product.

Community Work and Company Values

Fifth Generation Inc. does more than make vodka. The firm gives back to the community. It does this through its "Love, Tito`s" program. This project helps charities in the US and around the world. It matches Tito`s wish to improve the world. Each team member can support causes they care about. This helps create a giving culture in the company.